Probation Hub content principles

• A portal of news and information relevant for all colleagues.
• A signpost and launchpad to help direct users to sources of information.
• Our shop window for partner organisations and stakeholders.

• A secure place for sensitive or operational information.
• A document repository.
• A replacement for HMPPS Intranet, Equip, myLearning and other channels.

• Aims to engage audiences by being clear, getting straight to the point, and using inspiring, emotive language.
• Uses plain English and avoids long or complicated words when short or easy ones are available.
• Has an inclusive, conversational tone that avoids technical language and jargon.
• Uses short sentences, usually no longer than 25 words.
• Is focussed on the reader perspective (not that of the organisation / workstream)

• We assume our readers have busy day-to-day jobs and consume our content on the go.
• We are mindful that hardware is not always readily available, and colleagues will use mobile devices to view the Hub. We minimise the need to scroll wherever possible.
• We aim to deliver everything the reader needs to know in the first 80 words; anything after the first 80 words is supplementary information.
• Our ideal article length is 200 – 300 words
• Our ideal video length is less than one minute

• Using a brief, explanatory headline
• Explaining what’s happened/happening, why and when, in the first paragraph
• Then outlining the benefits for the organisation, person on probation, and colleague
• End with a call to action for the reader (What would you like them to think, feel or do?)

• All our content should connect directly or indirectly to Our Vision: Working together to protect the public and help people lead law-abiding and positive lives.
• It should be able to be categorised within the four principles that underpin our vision: Enable people to be their best; An open, learning culture; Transform through partnerships; Modernise our estates and technology
• And, if possible, it should showcase excellent outcomes in: Protecting the public; Reducing reoffending; Decent and safe prisons; Diverse, skilled and valued workforce; High-quality sentence management

The Probation Reform Programme Communications, Engagement and Marketing team (CEM) will be happy to support you with any of your communication needs.

Contact a member of the team directly or use the Probation Hub feedback option in the Contact & support section.